> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gameball.co/llms.txt
> Use this file to discover all available pages before exploring further.
# How Do I Acquire New Customers?
> Attract new customers with Gameball's Automation Templates
This article covers the **Acquire New Customers** automation templates, designed to drive first purchases and encourage loyal customers to spread the word.
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## Welcome Series Template
### Goal
Encourage new customers to complete their first purchase by giving them a surprise gift — a 20% discount — when they create an account.
### Flow
They receive an email about the discount right away, and if they do not make a purchase within 3 days, they get a reminder email encouraging them to take advantage of the discount.
### Trigger
Account Created
### Instructions
* Avoid using the "Create Account" challenge with this automation to prevent customers from earning rewards twice.
* Make sure to disable any other welcome email upon account creation to prevent duplicate emails from being sent.
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## Ask Repeated Customers for Referrals Template
### Goal
Encourage loyal customers (those with more than 2 orders) to refer their friends after making a purchase.
### Flow
This automation triggers when a customer places an order and waits for 14 days. It then sends an email inviting the customer to refer a friend and earn rewards. If no successful referrals are received within 2 days, a reminder email is sent.
### Trigger
Placed Order
### Instructions
* Enable the referral program and set up rewards for both your customers and their friends.
* Ensure that you activate the notification emails for both the customer and their friend upon successful referral.
* Adjust the 14-day wait to match your process. It is set to ensure that the customer received the order; change it if needed.
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## Related Articles
Step-by-step guide to building and launching automation campaigns.
Overview of all available ready-to-use automation templates.