> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gameball.co/llms.txt
> Use this file to discover all available pages before exploring further.

# How Do I Create a New Merchant for Every Brand and Store You Own?

> Learn how to unify your loyalty experience by creating a new merchant for every brand and store you own on the Gameball dashboard.

| Platform             | Plan |
| -------------------- | ---- |
| Shopify              | Guru |
| Salla                | Guru |
| Non-platform Clients | Guru |

As a multi-brand company, you might be facing some difficulties with unifying your customer engagement under one loyalty experience. Gameball has now made that possible with its [Merchants feature](/product-documentation/programs/loyalty-points-earn/crossover-reward-program/gameball-merchants-crossover-rewards-experience).

You can easily create a crossover rewards experience where your customers can redeem and use cashback points with every purchase they make at any of your brands or stores. They can also receive a different cashback value depending on the brand.

This article tackles the first step, which is creating a new merchant for your brand or store.

***

## Prerequisites

* Ensure your subscription plan is **Guru**.
* Contact Gameball support to enable the Merchants feature.

***

## How to Create a New Merchant

<Steps>
  <Step title="Navigate to Merchants">
    On the Gameball Admin Dashboard, go to **Admin Settings > Merchants**.
  </Step>

  <Step title="Create a New Merchant">
    Click **Create New Merchant**.
  </Step>

  <Step title="Enter Merchant Details">
    Enter the brand ID and name under **Merchant Unique ID** and **Merchant Name**.
  </Step>

  <Step title="Add Branches (Optional)">
    If you want to add different branches to the brand, click **Add Branches**. Enter the branch ID and name under **Branch Unique ID** and **Branch Name**.
  </Step>

  <Step title="Save the Merchant">
    Once all details are filled in, click **Create**.

    <Frame>
      <img src="https://mintcdn.com/gameball/e1x60xX3H9mSv3i7/images/product-docs/programs/loyalty-points-earn/crossover/create-new-merchant.gif?s=cd18f1850b1d114ef63b86d892f38e53" alt="Create New Merchant" width="1920" height="1080" data-path="images/product-docs/programs/loyalty-points-earn/crossover/create-new-merchant.gif" />
    </Frame>
  </Step>
</Steps>

***

## Important Notes

<Warning>
  * Merchant ID and Branch ID must be **unique**. They are used by Gameball APIs to identify the merchant/brand and branch.
  * If you have completed the integration process using Gameball APIs and a transaction is made with a brand or branch that does not exist in Gameball, the system will automatically create a new merchant name and ID to complete the transaction.
  * After adding all the brands to your platform, you must configure the cashback rules for each brand.
</Warning>

***

## Common Questions

<AccordionGroup>
  <Accordion title="Can I add multiple branches under the same merchant?" icon="code-branch">
    Yes, you can add different branches under the same merchant by clicking **Add Branches** during the merchant creation process.
  </Accordion>

  <Accordion title="What happens if a transaction is made with an unregistered brand?" icon="triangle-exclamation">
    Gameball will automatically create a new merchant and ID to complete the transaction if it does not exist.
  </Accordion>
</AccordionGroup>

***

## Related Articles

<CardGroup cols={2}>
  <Card title="Configure Cashback per Brand" icon="percent" href="/product-documentation/programs/loyalty-points-earn/crossover-reward-program/reward-customers-with-different-cashback-per-brand">
    Set up different cashback values for each brand or store.
  </Card>
</CardGroup>