> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gameball.co/llms.txt
> Use this file to discover all available pages before exploring further.
# How Do I Create a Recurring Customer Date Reward Campaign?
> Learn how to create and configure a recurring customer date reward campaign from scratch.
## Plan Availability
| Plan | Available |
| ---- | --------- |
| All | Yes |
| Plan | Available |
| ---- | --------- |
| All | Yes |
Reward campaigns are powerful tools for driving customer engagement and loyalty. With Gameball, you can celebrate and engage customers on **any meaningful date** you track, such as their birthday, anniversary, join date, subscription renewal date, pet birthday, membership start date, or any custom date attribute.
***
## Creating a Recurring Customer Date Reward Campaign
Log in to your **Gameball Dashboard**. Navigate to the **Campaigns** section on the left side menu and click on **Rewards**.
Choose **Recurring Customer Date** under the **'Start from Scratch'** section.
Give your new campaign an **internal name** for your team, and then start the configuration.
***
## Configuration of a Recurring Customer Date Reward Campaign
Define the rules that determine when customers receive the campaign's rewards.
Choose who is eligible to view and participate in this campaign:
* All Customers
* Specific Customers:
* Segments
* Tags
* Customer Attributes
* Combination of Segments, Tags, or Customer Attributes
After choosing the campaign's audience, you will be able to view the number of customers that are currently eligible to participate in this campaign.
Choose when you want your audience to receive the reward. Examples include:
* First Captured Order Date
* Date of birth
* Join date (anniversary)
* Graduation Date, Pet Birthday, Membership Date, Subscription Renewal Date, etc.
**How does Gameball fetch these dates?**
* By default, Gameball collects these customer dates: Join Date, Creation Date, and First Order Date.
* Other dates can be sent to us through APIs (Contact Support).
Click **Change**, and set the number of times the customer can keep being rewarded annually for this occasion.
Set up the information that will be displayed to the customers on Gameball's widget on your website/mobile app:
* Reward Name
* Reward Information
* \[Optional] Redirection Link (Navigates the customers to a desired page on the website/mobile app).
**Reward**
Choose the type of reward that you will offer the audience once they achieve this campaign, and define the reward parameters to ensure it aligns with your campaign goals.
Choose one of the following **Reward Types**:
* Points
* Free Product
* Free Delivery
* Fixed Amount
* Percentage Based Discount
[Learn more about how to set up each Reward type.](/product-documentation/rewards-campaigns/start-from-scratch/setup-reward-campaign)
**Badge**
Along with the reward, the customer will be rewarded a Badge for the campaigns they achieve. Customize badge settings to visually represent the campaign's achievement:
1. Choose a **Badge Icon** for this campaign. You have three options:
* **Gameball Library** — Pick from a curated set of pre-made icons.
* **Upload** — Upload your own custom image.
* **AI Image Studio** — Type a text prompt to generate a custom image directly in the dashboard.
2. Configure **Badge Visibility**:
* By **default, no badge** will be chosen (Campaign not visible on the widget).
* You can choose for it to be:
* Dimmed and becomes bright upon earning
* Only **show badge when earned**
3. Configure **Badge Unlocking Process:**
By default, the badge will be unlocked to all tiers; it will appear dimmed until earned. However, you can choose for the badge to start appearing to customers when they are on a certain tier:
Configure in-app and email notifications to keep customers informed about their progress and achievements.
Decide whether you'd like to inform your customers upon achieving a reward campaign milestone.
Available for event-based and high-score reward campaigns only. Select whether to notify customers after every completed action that brings them closer to achieving the reward campaign.
For both Notification types, you have the option to choose from the following:
* **Follow Global Settings:** Notifications will adhere to the predefined notification settings you configured in the notifications section. [Learn more about sending real-time notifications for reward campaign programs.](/product-documentation/rewards-campaigns/start-from-scratch/setup-reward-campaign)
* **Always Enabled**: Customers will receive a notification after completing an event or reward campaign.
* **In-app Notification:** Add Notification **Title** and Notification **Body**.
* **Email:** Add Email Subject and use the Email Builder to Customize the Email.
* **Always Disabled:** Customers will not receive any notifications after completing an event or reward campaign.
Define the campaign's goal to monitor its performance and effectiveness:
* Toggle the goal setting on or off based on your preference.
* Set event-based goals using the event engine to track customer actions and outcomes.
Now that you have created and configured your campaign, remember to press **Save**, **Preview**, and then **Activate** your campaign.
There are other types of Reward Campaigns. Learn how to create and configure each of them below:
* [Create & Configure an Action-based Reward Campaign](/product-documentation/rewards-campaigns/start-from-scratch/create-action-based-reward-campaign)
* [Create & Configure a Points Multiplier Reward Campaign](/product-documentation/rewards-campaigns/start-from-scratch/create-point-multiplier-reward-campaign)
* [Create a Time-based Reward Campaign](/product-documentation/rewards-campaigns/start-from-scratch/create-time-based-reward-campaign)
***
## Related Articles
Explore the full setup guide for reward campaigns, including events, rewards, and notifications.