> ## Documentation Index > Fetch the complete documentation index at: https://docs.gameball.co/llms.txt > Use this file to discover all available pages before exploring further. # What Are Customer Profile Attributes? > Discover Gameball's essential customer profile attributes, how to customize them for your business. Gameball provides one of its most powerful features for personalization -- Customer Attributes. With these attributes, you can enrich each customer profile, store custom data, and create highly targeted campaigns using specific notifications, messages, or emails based on segmented customer groups. There are three types of customer attributes supported by Gameball: Predefined by Gameball and expected to be sent by your platform. Automatically generated and updated by Gameball. Attributes that you define based on your specific business needs. *** ## Default Customer Attributes These are attributes expected to be sent from your platform to Gameball using API or integration methods. They help form the base of every customer profile. If you are using Gameball on a supported platform such as **Shopify** or **Salla**, some of these attributes are already included by default through Gameball's plugin integration. ### 1. Attributes Sent Through API or Platform Integration These attributes should be provided through your system via Gameball's API or are automatically included when using a native integration with platforms like **Shopify** or **Salla**. | Attribute | Description | Included in Integration | | ----------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | | **Customer ID** | Unique identifier for the customer (Required on all customer data sent to Gameball) | Shopify, Salla | | **Customer Name** | Full display name | Shopify, Salla | | **First Name** | Customer's first name | Shopify, Salla | | **Last Name** | Customer's last name | Shopify, Salla | | **Customer Email** | Email address (Recommended for communications and tracking) | Shopify, Salla | | **Gender** | Gender identity | | | **Mobile Number** | Contact phone number | Salla | | **Date of Birth** | Customer birth date (editable through the dashboard). You can set a birthday reward campaign that will give the customer an option to add their birthday. | | | **Join Date** | Date the customer joined your store, not the loyalty program. | Shopify, Salla | | **Country** | Country of customer | | | **City** | City of customer | | | **Zip Code** | Postal code | | | **Preferred Language** | Communication language | | | **Guest Status** | Indicates if the customer is a guest who is placing guest orders | Shopify | | **Total Amount Spent** | Total value of all purchases | | | **Last Order Date** | Date of last order | | | **Total Orders Count** | Number of total orders placed | | | **Average Order Value** | Total value divided by number of orders | Shopify | | **Channel** | Indicates acquisition channel (e.g., mobile, website) | Shopify, Salla | ### 2. Attributes Captured Automatically by Gameball These attributes do **not** need to be sent from your system. Gameball captures them automatically or when the **Gameball widget** is active on your website. | Attribute | Description | How It Is Captured | | -------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | | **Gameball Creation Date** | The date the customer profile was created in Gameball | Captured automatically when a new customer profile is created | | **Gameball Source** | Indicates the method through which the customer profile was created on Gameball (e.g., via API, widget initialization, or a platform integration such as Shopify or Salla) | Captured automatically when the customer profile is created | | **UTMs** | Tracks acquisition sources including medium, campaign, source, content, and term | Automatically captured if the customer visits your website via a UTM-tagged URL and the Gameball widget is enabled | | **Devices Used** | Devices associated with the customer | Automatically captured if the customer visits your website and the Gameball widget is enabled | *** ## Attributes Calculated by Gameball These attributes are generated and updated automatically by Gameball based on customer behavior, transactions, and platform activity. | Attribute | Description | How to Feed into Gameball | | ------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------- | | **Total Captured Orders** | Total number of orders received by Gameball | Auto-calculated based on the usage of the Order/Payment APIs | | **Total Captured Amount Spent** | Total spend from captured orders | Auto-calculated based on the usage of the Order/Payment APIs | | **First Captured Order Date** | Date of first captured order | Auto-calculated based on the usage of the Order/Payment APIs | | **Last Captured Order Date** | Date of latest captured order | Auto-calculated based on the usage of the Order/Payment APIs | | **Average Basket** | Total amount divided by number of orders | Auto-calculated based on the usage of the Order/Payment APIs | | **Unit Per Trx** | Average units per transaction | Auto-calculated based on the usage of the Order/Payment APIs | | **Average Captured Order Value** | Average order value of captured orders | Auto-calculated based on the usage of the Order/Payment APIs | | **Total Referrals** | Number of successful referrals | Auto-calculated if Gameball referral is used | | **Last Referral Date** | Date of last successful referral | Auto-calculated if Gameball referral is used | | **Total Redemptions** | Number of redemption transactions | Auto-calculated if Gameball points redemption is enabled | | **Total Redeemed Amount** | Value of redeemed points | Auto-calculated if Gameball points redemption is enabled | | **Redeemed Points** | Total points redeemed | Auto-calculated if Gameball points redemption is enabled | | **Last Redemption Date** | Date of most recent redemption transaction | Auto-calculated if Gameball points redemption is enabled | | **Total Net Amount of Transactions** | Total transaction value after refunds/discounts | Auto-calculated based on the usage of the Order/Payment APIs | | **Last Login Date** | Last time the customer logged in | Auto-calculated | | **Last Coupon Usage** | Last time any coupon created by Gameball was used | Auto-calculated | | **Last Gameball Coupon Usage** | Last time a Gameball-generated coupon was used | Auto-calculated | | **Last Message Sent Date** | Last in-app message sent by Gameball | Auto-calculated | | **Last Email Sent Date** | Last email sent by Gameball | Auto-calculated | | **Transactions Amount in the Last Rolling Year** | Total spend in the past 12 months | Auto-calculated based on the usage of the Order/Payment APIs | | **Earned Points** | Total points earned | Auto-calculated | | **Expired Points** | Total points expired | Auto-calculated | | **Starting Store** | Store where account was created. This will include the branch ID from Gameball Merchant data. | Auto-calculated based on the usage of the Order API and Merchant data was provided | | **Connecting Store** | Store of the latest transaction. This will include the branch ID from Gameball Merchant data. | Auto-calculated based on the usage of the Order API and Merchant data was provided | | **Store of First Transaction** | Store where the first order was made. This will include the branch ID from Gameball Merchant data. | Auto-calculated based on the usage of the Order API and Merchant data was provided | | **Date of First Transaction** | Date of the customer's first transaction. This will include the branch ID from Gameball Merchant data. | Auto-calculated based on the usage of the Order/Payment APIs | | **Is Referred** | Helps you identify whether a customer was referred by another customer or acquired through other channels. | Auto-calculated | | **Referral Status** | Distinguishes between customers who were referred but haven't completed the required action ("pending") and those who have successfully completed it ("successful"). | Auto-calculated | *** ## Adding Custom Attributes to Customer Profiles Need to store additional details like region, area, or membership ID? You can create **custom attributes** to capture unique data specific to your business. These attributes can be used for segmentation, automation, and personalizing campaigns across Gameball modules. To add custom attributes: * Define your custom fields via the API * Assign values to these fields per customer * Use these values to segment your customers Custom attributes give you full control over what kind of data to track and how to act on it. [Read more about how to manage your Gameball customer custom attributes](/product-documentation/admin-settings/manage-customer-attributes) *** ## What is Next? Use tags to manually group and target customers. Learn how to manage your Gameball customer attributes.