How Do I Create a Coupon Manually with Gameball?

Platform	Plan
Selfserve	Add-on (Contact Support)

With Gameball’s couponing engine, you can manually create unique coupons to reward your customers or drive specific business objectives. This article walks you through accessing the coupon creation feature and setting up a coupon manually.

Accessing the Coupon Creation Feature

Navigate

From the left-side menu, navigate to Coupons.

Create

Click on the Create Coupon button at the top of the page.

How to Create a New Coupon

Choose the Coupon Type

Define the type of coupon you want to create:

Free Product
Free Shipping
Fixed Amount-Based Discount (e.g., $10 off)
Percentage Amount-Based Discount (e.g., 15% off)
Buy X Get Y (for automatically applied coupons only)
Percentage-Based Cashback
Fixed Amount-Based Cashback
Percentage Amount-Based Fees Discount

Add the Coupon Details

Set how the coupon will be applied: Choose between Discount Code or Automatic.
- Discount Code: A code shared with customers to use at checkout.
- Automatic: A discount applied automatically once the customer qualifies.
Internal Name: Provide a unique name for your coupon for better monitoring on the dashboard.
Coupon Code: Manually enter a code or allow Gameball to auto-generate it.
External Name: Customers see the localized display name in their widget, emails, and web messages.
Terms & Conditions: Add localized Terms & Conditions for manual coupons to clearly communicate coupon rules and usage limits in each customer’s preferred language.

Coupon Value: Enter the value based on the type chosen.
Minimum Purchase Amount: Define the minimum amount required for the coupon to apply.
Apply the Coupon: Decide whether it applies to All Orders or Specific Collections.

Clients can specify whether the coupon should apply to both merchants and collections (AND) or either merchants or collections (OR).

General notes on “Display Name” and “Terms & Conditions”:

Supports multiple languages, matching your widget’s configured languages.
Customer-Facing Experience: Customers see the localized display name in their widget, emails, and web messages. If no translation exists for a customer’s language, the default language name is shown instead.
API Updates: displayName is included in coupon API responses as a multi-language object (key-value pairs). No breaking changes for existing API integrations.
Terms & Conditions Field: A dedicated “Terms & Conditions” section is available when creating or editing manual coupons. The coupon API includes a termsAndConditions object containing multilingual key-value pairs with no impact on existing coupon API consumers.

How to distinguish regular coupons from automatic promotions

The Customer Coupons API makes it easier to distinguish automatic promotions from regular coupons and to display promotion rules that define how customers qualify for each offer:

"isPromotion": false — Regular or manually issued coupon.
"isPromotion": true — Promotion or rule-based discount (e.g., “Buy 2 Get 1 Free”, “50% Off Collection”).

A promotionRules object provides promotion details:

"promotionRules": {
  "type": "Buy X Get Y",
  "description": "Buy 2 items from Summer Collection, get 1 free T-shirt",
  "conditions": {
    "buyQuantity": 2,
    "getQuantity": 1,
    "applicableCollections": ["Summer Collection"],
    "minOrderValue": 0
  }
}

Includes promotion type and description, applicable collections or products, and minimum order value or eligibility rules.

Choose the Audience

Select the target audience for the coupon:

All Customers: The coupon is accessible to all customers.
Specific Customers: Target specific customer groups using:
- Segments: Based on predefined customer behaviors.
- RFM Segments: Utilizing Recency, Frequency, and Monetary metrics.
- Tags: Assign tags to filter customers.
- Customer Attributes: Filter by Customer ID or Customer Email.

Configure Advanced Options (if needed)

Add optional configurations to customize the coupon further:

Option	Description
Start Date	Specify when the coupon becomes active.
End Date	Specify when the coupon expires.
Coupon Usage Per Customer Limit	Set how many times an individual customer can use the coupon.
Coupon Usage Limit	Establish a total usage cap for the coupon.
Reward Combined with Other Coupons	Specify whether the coupon can be used alongside other offers.

Save the Coupon

Once all details have been added, click the Save button to finalize your coupon.

Manage Your Coupons Efficiently

Edit Each Coupon

Click the three-dot icon beside any coupon to access management shortcuts:

Action	Description
Duplicate	Create an identical copy of an existing coupon for similar campaigns or promotions.
Activate/Deactivate	Toggle the coupon’s status to control its availability.
Edit	Update the coupon’s details, including name, value, usage limits, and more.
Delete	Permanently remove a coupon. Deleted coupons cannot be recovered.

Configure Locking Coupon Duration

To set the duration during which coupons should be locked before they are usable, click Settings on the top right of the page.

Set up the time and click Save.

Export Created Coupons

Click Export, then Extract.

Introduction to Coupon Engine

Learn about all the capabilities of Gameball’s couponing engine.

Request a Coupon Creation

Request coupon creation from your couponing engine via API.

​Accessing the Coupon Creation Feature

​How to Create a New Coupon

​How to distinguish regular coupons from automatic promotions

​Manage Your Coupons Efficiently

​Edit Each Coupon

​Configure Locking Coupon Duration

​Export Created Coupons

​Related Articles

Introduction to Coupon Engine

Request a Coupon Creation

Accessing the Coupon Creation Feature

How to Create a New Coupon

How to distinguish regular coupons from automatic promotions

Manage Your Coupons Efficiently

Edit Each Coupon

Configure Locking Coupon Duration

Export Created Coupons

Related Articles