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Plan Availability

PlanAvailable
StarterYes
Pro & GuruYes
Let’s say you have the cashback set up for your customers to gain 1 point for every pound that they spend, but on certain occasions, you want to reward your customers with more than one point, let’s say for example, on Black Fridays. This is where the Point Multiplier Reward Campaign comes into play. It’s a campaign that you set on certain dates that multiply the number of points that a customer earns when they complete a purchase.

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Creating a New Point Multiplier Reward Campaign

1

Navigate to Reward Campaigns

Log in to your Gameball Dashboard. Navigate to the Campaigns section on the left side menu and click on Rewards.
2

Select the Template

Choose Points Multiplier Reward under the ‘Start from Scratch’ section.
3

Name Your Campaign

Give your new campaign an internal name for your team, and then start the configuration.
Create point multiplier campaign

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Configuration of a Point Multiplier Reward Campaign

1

Rule

Define the rules that determine when customers receive the campaign’s rewards. Utilize Gameball’s event-based engine to create sequences of rules that customers must follow to earn rewards.
Choose who is eligible to view and participate in this campaign:
  • All Customers
  • Specific Customers:
    • Segments
    • Tags
    • Customer Attributes
    • Combination of Segments, Tags, or Customer Attributes
After choosing the campaign’s audience, you will be able to view the number of customers that are currently eligible to participate in this campaign.
Audience selection
For Points Multiplier rewards, the trigger is automatically set to the event “Place Order.” You now have two options to configure this campaign:
  1. Apply the Points Multiplier to All Orders: By default, the multiplier will apply to every order placed by your customers.
Multiplier all orders
  1. Apply the Points Multiplier to Specific Collections or Product SKU: If you only want to apply the multiplier to a specific collection or a product (e.g., during a sale or promotion), you can add a rule that includes the collection’s ID. This way, the multiplier will only be applied to orders that include items from that particular collection or the product alone.
Multiplier specific collections
This feature (editing rules) is available on the Enterprise & Guru plans only.
2

Activation Settings

Choose when this campaign will be available for your customers:
  • Always Active: The campaign will always be available for its audience unless you deactivate it.
  • Scheduled: The campaign will have a certain start date and end date. Before and after these dates the campaign will not be visible to the audience.
Activation settings
3

Rewards & Badges

Under Reward Structure, choose how you want to apply the multiplier:Default Reward — Enter any custom multiplier value. You are not limited to preset options; you can set any number (e.g., 7x). As you type, the preview at the bottom updates in real time to show the resulting earn rate based on your base earn rule (e.g., “Customers will earn 10.5 points for every 1 USD spent”).
Default Reward mode with custom multiplier and live equation preview
Point Multiplier Levels — Set up spend-based tiers so customers earn different multipliers depending on how much they spend in a single order. Select the spend attribute (e.g., Total Price), then define each tier with a Min Spend, Max Spend, and Multiplier value. Use Add Tier to add more levels. The preview at the bottom shows the resulting equation for each tier based on your base earn rule.
Point Multiplier Levels showing spend tiers and live equation preview
The active tier and next-tier progress are available via the API, so you can surface the earning opportunity directly in your storefront or app.
Now that you have created and configured your campaign, remember to press Save, Preview, and then Activate your campaign.

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Custom Expiry for Points Multiplier Campaigns

Set a configurable expiry period for points earned through point multiplier campaigns. This gives you full control over when bonus points are activated (respecting your return window) and when they expire, helping reduce fraud risk and liability.
Custom expiry settings

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Why This Matters

Previously, points earned from multiplier campaigns (e.g., Double Points) were activated immediately without considering your return/refund window. This exposed merchants to:
RiskDescription
Fraud riskCustomers could earn and use points before returning items.
Inflated liabilityEarly activation of bonus points inflated outstanding loyalty balances.
With this update, you can now:
  • Delay point activation until after the return window passes.
  • Define a custom expiry period (days) for multiplier campaign points, just like in other reward campaigns.
  • Align rewards with finalized, eligible transactions only.
There are other types of Reward Campaigns. Learn how to create and configure each of them below:

Reward Campaign Insights

Explore the full setup guide for reward campaigns, including events, rewards, and notifications.