How Do I Track Points & Rewards Analytics?

The Points & Rewards analytics page gives you a full picture of how points flow through your loyalty program: what’s being earned, where it’s coming from, how it’s being spent, and how much is sitting unused. Use it to spot redemption gaps, track liability, and reconcile your finance reports.

How to Get There

From the left-side menu, click Analytics → Points & Rewards.

Filters

Control	What it does
Date range (top left)	Scopes all time-series charts and totals to that period.
Choose Tag (top right)	Filters all data to customers who have a specific tag.
Export	Downloads all data on this page as a CSV file.

Liability

Liability metrics show the current totals across your entire customer base and are not affected by the selected date range.

Metric	Definition
Total available points	The combined sum of active and pending points across all customers — the full theoretical liability.
Total pending points	Points earned but not yet active, either waiting in a return window or pending redemption confirmation.
Total active points	Points customers can spend right now.

Accumulated Points

Points that were added to customer balances within the selected date range.

Metric	Definition
Total accumulated points	All points credited to customers in the period, regardless of source.
Points source	A chart breaking down accumulated points by where they came from (e.g. Cashback, Achievements, Referrals, Manual, Campaigns). The chart can be viewed weekly or at other intervals.

Deducted Points

Points that left customer balances within the selected date range.

Metric	Definition
Total deducted points	All points removed from balances in the period — includes redemptions, expirations, cancellations, and manual deductions.
Deduction types	Chart showing how points were removed, broken down by type (redeemed, expired, cancelled, manually deducted, etc.).
Redemption by reward type	What customers redeemed their points for — coupon, cashback, free product, etc.
Expired Points by Source	Expired points split by the source that originally issued them (e.g. Cashback, Campaigns). Helps you spot which earning sources produce the most waste.
Redeemed Points by Source	Redeemed points split by the source that originally issued them. Helps you understand which earning sources drive the most actual spending.
Redemption rate	The ratio of redeemed points to accumulated points, shown as a percentage. The higher this is, the more your rewards are driving real customer action.

Exporting Your Points Data

Navigate to Points & Rewards

Go to Analytics → Points & Rewards.

Apply filters (optional)

Filter by date range or tag to narrow down the export.

Click Export

Click Export at the top right of the page.

Download the CSV

Your data downloads as a CSV file with one row per day.

Exported Fields

Column	Description
`date`	The date for which the points data is reported
`earned_points`	Total points earned by customers on that date
`redeemed_points`	Points used/redeemed for rewards
`burned_points`	Points lost due to expiry, cancellation, partial refund, or manual deduction
`cashback_reward_points`	Points earned specifically from purchase/cashback rewards
`refunded_points`	Points returned to customers after a refund
`redeemed_fixed_points`	Points used directly on an order without coupon creation
`expired_points`	Points that expired before being redeemed
`cancelled_points`	Points cancelled due to order cancellation or reversal
`migrated_points`	Points transferred from a previous system or imported manually
`manual_added_points`	Points manually granted by admins
`manual_negative_points`	Points manually deducted by admins
`partially_refunded_points`	Points adjusted due to partial refunds
`campaign_points`	Points earned from campaigns (challenges, engagement triggers, etc.)
`referral_points`	Points earned through referral activities
`level_points`	Points awarded through tier progress
`redemption_rate`	Ratio of redeemed to earned points, shown as a percentage

Member Analytics

Track enrolled member growth, engagement, and retention.

Track Your Campaign Performance

Measure campaign reach, completion rates, and rewards distribution.

Customer Profile Attributes

Learn about all customer attributes and how they are populated.

Export Customer Activity Log

Export individual customer activity data as CSV.

​How to Get There

​Filters

​Liability

​Accumulated Points

​Deducted Points

​Exporting Your Points Data

​Exported Fields

​Related Articles

Member Analytics

Track Your Campaign Performance

Customer Profile Attributes

Export Customer Activity Log

How to Get There

Filters

Liability

Accumulated Points

Deducted Points

Exporting Your Points Data

Exported Fields

Related Articles