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Through Gameball, you can always create any sort of communication campaign such as emails, Web messages, Mobile Push, or SMS. In these messages’ content, you can always use variables to personalize the message and make it more relevant. For example, you can use info such as customer name, tier, referral line, etc. These communication campaigns could be triggered by actions a customer does. Now, with every transactional-related action a customer takes, you can use a new set of dynamic action-related variables in your message based on the type of event that took place. For example, if a customer just completed an order, a triggered message could be sent that includes details of the order like the price and order id.

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What to Use the Dynamic Variables For

By allowing event-triggered messages to dynamically incorporate event properties into their content. Whether you’re sending an email, web message, push notification, or SMS, you can now use event-specific data as variables within the message body. This update is particularly useful for transactional messages, ensuring that every communication is relevant, personalized, and context-aware.

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Use Cases

Send an automated renewal thank you message via email, push, or SMS, including customer-specific details like the subscription plan name, ID, and the amount charged.Example: “Hey [Customer Name], your [Gold Membership] subscription was renewed successfully for [Amount] and your payment ID is [Payment ID]. Enjoy our uninterrupted benefits!”

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How to Set Up and Trigger Transactional Communication Campaigns Using Dynamic Variables

1

Navigate to Communication Campaigns

From the left bar, go to Campaigns then Communication, then click Create Communication Campaign.
Create communication campaign
2

Choose the Campaign Type

Choose the type of campaign.
Choose campaign type
3

Follow the Configuration Steps

Follow the normal configuration steps for creating a communication campaign.
4

Select Action-Based Trigger

Under Triggers, you must choose Action based.
Select action-based trigger
5

Choose the Transactional Action

Choose the type of transactional action you want to set as a trigger for the message. You can choose actions.
6

Proceed to Scheduling

Proceed with the scheduling step. Afterwards, you will move to the Composing part.
7

Use Dynamic Variables in the Message

In the Composing part, while composing the Head and Body of your message, you can integrate some variables into the message.To use the event-related Dynamic Variables, scroll down the list to find them under Event Variables.
Event variables in message composer

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How to Set Up and Trigger Transactional Email Campaigns Using Dynamic Variables

Emails usually have a slightly different configuration process. To create an email using dynamic variables, follow the first steps of creating an action-based communication campaign, then when you reach the step for writing the content or body of the email, click Merge Tags to use the event-related variables.
Merge tags in email composer

Create & Configure Email Campaigns

Learn how to build and configure email communication campaigns step by step.

Create & Configure Web Message Campaigns

Learn how to build and configure web message campaigns for real-time customer engagement.