What Is Customer Activity Log?

The customer activities section is where you can track all the transactions your customers perform on a daily basis, such as earning or redeeming points, tiering up, achieving a campaign, etc.

Overview of the Activities List

To access this, navigate to Customers > Activities.

The Customer Activities tab logs all tracked actions made by your customers.

Understand the Columns in the Activities List

Each record includes:

Column	Description
Date	The timestamp of the recorded activity.
Customer	Displays the customer’s Gameball ID and full name (if available).
Activity	The activity type that was logged (see full list below).
Points	Reflects the number of points earned or deducted, if applicable. In case points are pending, you will see a clock icon beside the activity points — hover over it to see when it will be activated. Hovering over the points amount will allow you to see their expiration date.
Coupons	Shows the coupon type and value if one was issued or redeemed as part of the activity.
Merchant	Reserved for multi-merchant activities. It shows the merchant name that owns this activity and the corresponding branch name. This is available only in case the Merchant Module was used by this account. The Merchant Module is only available for non-platform integration with Gameball.

Pending points indicator with activation date

Types of Logged Activities

Below is a list of activity types you may encounter in this section:

Activity	Description	Comment
Automation Activity	A customer was rewarded or affected through an automated flow.	The automation name is shown as a clickable link, taking you directly to the source automation campaign. This makes it easy to trace any reward back to the automation that triggered it.
Balance Adjustment (+ or -)	Manual adjustment of points by an admin. Includes both addition and deduction.	By default, it has the “Manual” tag. Hover over the manual tag to read the reason behind the adjustment.
Bonus Referral Rewarded	An extra reward given to a customer for referring X number of friends.	—
Campaign Rewarded	A customer completed a reward campaign and received a configured reward.	The second line shows its name and a link to the reward campaign page.
Cashback Cancelled	A previously issued cashback was canceled (e.g., order refund or cancellation).	The second line shows the order ID. Clicking the ID opens a side tab with order details.
Cashback Rewarded	A cashback was granted as part of a transaction or campaign.	The second line shows the order ID. Clicking the ID opens a side tab with order details.
Friend Referred	A new customer was referred successfully by an existing one.	—
Tier Downgraded	The customer was downgraded to a lower VIP tier.	The second line shows the newly reached tier.
Tier Upgraded	The customer was upgraded to a higher VIP tier.	The second line shows the newly reached tier.
Lifetime Coupon	A lifetime-use coupon was issued to the customer based on the tier.	Read more about this in Customizing Benefits for Different Tiers.
Migration	Customer activity imported via CSV or API during data migration.	—
Points Expiry	Points expired according to your configured return window and expiration rules.	Read more about Points Configuration.
Points Redeemed	Points were used to redeem a reward or benefit.	The second line shows the order ID. Clicking the ID opens a side tab with order details.
Points Refunded	Previously redeemed points were returned to the customer (e.g., after reward reversal).	The second line shows the order ID. Clicking the ID opens a side tab with order details.
Referee Reward Received	The referred customer received their reward.

Some activities may include a “Manual” tag. This indicates that the action was performed manually by an admin, either on an individual customer or through a bulk action. Examples include Reward a Campaign manually, or Adjust Balance manually.

Customers Page-Level Actions

This section covers how to filter your customer activities list and how to export it.

Apply Filters to Refine the View

You can filter the list based on any of the activities, and you can extract the full list or the filtered list.

Open the filter panel

Click the Filter icon at the top of the Activities page.

Select filter options

Select from the available filter options listed below.

Define your criteria

Define your criteria (e.g., ranges, keywords, status).

Apply the filter

Click Apply Filter to view only the activities that match your selected criteria.

Available Filters

Filter	Description
Creation Date	Filter activities by the date they occurred.
Customer Type	Filter between registered customers and guest users.
Customer ID	Search activities related to a specific customer by their Gameball ID.
Customer Name	Search for activities linked to a customer by name.
Customer Email	Filter by a customer’s registered email address.
Customer Phone Number	Filter by a customer’s mobile number.
Order ID	Filter by the order ID associated with a cashback or reward.
Refund ID	Filter activities related to refunds that triggered a point refund.
Points Status	Filter based on the status of points: active, pending, blocked, or expired.
Manual Actions	View only manually triggered activities, such as manual rewards or adjustments.
Activity	Filter by specific activity types (e.g., Points Expiry, Campaign Rewarded).
Points	Filter by points value earned, redeemed, deducted, or refunded.
Coupon	Search activities linked to a specific coupon code or type.
Merchant Name	Filter by merchant in multi-merchant setups, if applicable.
Branch Name	Filter by branch name under a merchant, if applicable.
Customer Tier	Filter activities based on the customer’s VIP tier at the time of the activity.
Reward Campaign Name	Filter by the name of a completed reward campaign.
Reward Campaign Type	Filter by the type of campaign completed (e.g., Spin the Wheel, Cashback, Tier-based).

Export the Activities Log

Apply filters

Apply any filters you need.

Click Extract

Click the Extract button in the top right corner.

Download the file

Your filtered activities will be exported to a CSV file.

Read more about this through Export Your Customer Activities Log.

Rewarded Coupons Log

If you’re using Gameball’s couponing engine, a separate log for rewarded coupons generated through the Gameball couponing engine is now available in the same section. This log provides a clear view of coupon distribution, redemption rates, and overall coupon-related activity for each customer. You can also filter this section with: creation date, customer ID, coupon usage, coupon usage limit, source, amount, and status.

Why Use the Customer Activity Log?

Monitor Engagement

Monitor customer engagement and reward activity across your loyalty program.

Identify Trends

Identify trends in customer behavior to tailor your loyalty program more effectively.

Track Accuracy

Ensure that rewards, points, and tier statuses are accurately tracked for all customers.

Coupon Insights

Gain insights into the effectiveness of your campaigns, including how and when rewarded coupons are being utilized.

Explore a Customer Profile

View and manage individual customer data.

Group Customers by Tags

Use tags to group and target customers.

​Overview of the Activities List

​Understand the Columns in the Activities List

​Types of Logged Activities

​Customers Page-Level Actions

​Apply Filters to Refine the View

​Available Filters

​Export the Activities Log

​Rewarded Coupons Log

​Why Use the Customer Activity Log?

Monitor Engagement

Identify Trends

Track Accuracy

Coupon Insights

​Related Articles

Explore a Customer Profile

Group Customers by Tags

Overview of the Activities List

Understand the Columns in the Activities List

Types of Logged Activities

Customers Page-Level Actions

Apply Filters to Refine the View

Available Filters

Export the Activities Log

Rewarded Coupons Log

Why Use the Customer Activity Log?

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