How Do I Manage My Customer List?

You can access your Customers tab through the Gameball Admin Dashboard.

Customer List Overview

Once you access the Customers tab on your Gameball dashboard, you will see a list of all customers along with key profile attributes that help you better understand and manage each customer’s engagement level.

Understand the Columns in the Customer List

Column	Description
Creation Date	The date and time the customer profile was created in Gameball.
Customer	Displays the customer’s full name and their unique Gameball ID.
Customer Email	The registered email address associated with the customer.
VIP Tier	The current tier of the customer based on your configured loyalty program. This includes both the tier order and tier name.
Score / Total Amount Spent / Total Points Earned	This column varies depending on your configured tiering-up method: if based on Score, this shows the current score; if based on Amount Spent, it shows cumulative spend; if based on Points, it shows the total points earned. You can learn more about the Tiering-up methods.
Points Balance	Displays two types of points: Active Points (redeemable points currently available) and Pending Points (non-redeemable points awaiting the completion of the configured return window). Learn more about Pending Points and Return Window.
Guest Tag	Indicates that the customer placed an order as a guest and has not yet created an account on your platform. This tag is automatically displayed if the customer’s status is identified as a guest. The guest customers feature is available by default in Shopify or through custom integration with Gameball.
Tags and Segments	Lists any tags manually added to the customer, and the segments they belong to, based on dynamic rules or RFM logic.

Actions Available on Each Row

Each customer in the list has a quick action menu that allows you to perform individual updates or actions directly from the list view. Here are the available actions:

Action	Description	Availability
View Customer	Opens the detailed customer profile page, where you can review full data, points history, events, and more.	All platforms
Adjust Tier	Manually update the customer’s VIP tier. This allows you to override the default tiering logic when needed.	All platforms
Adjust Balance	Manually add or deduct points from the customer’s current balance.	All platforms
Reward a Campaign Manually	Manually reward a customer with a configured campaign. Useful for ad-hoc or support-related rewards.	All platforms
Shopify Page	Opens the customer’s profile directly within your Shopify admin.	Shopify only
Delete	Permanently deletes the customer profile from Gameball. This option is not available for Shopify or Salla integrations.	Non-platform clients only

Customers Page-Level Actions

This section covers how to filter your customer list and how to apply single actions and bulk actions to one or more selected customers.

Apply Filters to Refine the View

You can use filters to narrow down the customer list based on specific attributes or behavioral data. Multiple filters can be applied at the same time for more advanced segmentation.

Open the filter panel

Click the Filter icon at the top of the Customers page.

Select filter options

Select from the available filter options listed below.

Define your criteria

Define your criteria (e.g., ranges, keywords, status).

Apply the filter

Click Apply Filter to view only the customers matching your selected criteria.

Available Filters

Filter	Description
Creation Date	Filter by the date the customer was added to Gameball.
Customer Type	Filter between registered users and guests.
Customer ID	Search for a specific customer using their unique ID.
Customer Name	Search by full name.
Customer Email	Filter by email address.
Customer Phone Number	Filter by mobile number.
Total Amount Spent	Filter customers based on how much they’ve spent in total (or based on your configured tiering-up method).
Points	Filter by current total points.
Pending Points	Filter customers based on points currently in a pending state.
Included	Filter by inclusion or exclusion from your loyalty program.
Tags	Filter by one or more tags applied to customers.
Segments	Filter based on the customer’s assigned dynamic segments.
RFM Segments	Filter by customers’ RFM segments.
Tier	Filter by current VIP tier.

All applied filters will remain active until you manually reset or remove them. The customer list and any bulk actions will reflect only the filtered results.

Perform Bulk Actions

You can apply actions to multiple customers simultaneously. This is useful when managing a filtered segment or performing large-scale updates.

If a filter is applied, bulk actions will be applied only to the filtered customers currently visible in the list.

Available Bulk Actions

Action	Description
Reward a Campaign	Manually assign a configured reward campaign to all selected customers. This is useful for delivering one-time rewards or campaign incentives in bulk instead of waiting for the customer to accomplish the reward campaign rules.
Add/Deduct Points	Directly adjust the points balance of selected customers by adding or deducting points. Useful for corrections or manual point rewards.
Tag Filtered Customers	Apply one or more tags to the selected customers for future targeting or segmentation.
Include/Exclude Customers	Bulk include or exclude selected customers from your Gameball loyalty program.
Update Customers	Update customer data in bulk via CSV. Labeled “Update Customers” on Shopify/Salla to update existing customer data. Labeled “Update/Migrate Customers” on non-platform integrations to support customer migration and updates. Customer creation and deletion are not allowed through Gameball for Shopify or Salla users — these operations must be handled through the platform, and Gameball will sync automatically.
Extract	Export the filtered customer list to a CSV file, including detailed fields beyond those shown on screen. Read more about this through Export Your Customer List.

You cannot delete customers in bulk.
There are some other bulk actions you can apply using the batch creation API.

Export Your Customer List

Export your customer data to a CSV file with detailed fields.

Customer Activity Log

Track all customer transactions and activities.

Group Customers by Tags

Use tags to manually group and target customers.

Explore a Customer Profile

View and manage individual customer data.

​Customer List Overview

​Understand the Columns in the Customer List

​Actions Available on Each Row

​Customers Page-Level Actions

​Apply Filters to Refine the View

​Available Filters

​Perform Bulk Actions

​Available Bulk Actions

​Related Articles

Export Your Customer List

Customer Activity Log

Group Customers by Tags

Explore a Customer Profile

Customer List Overview

Understand the Columns in the Customer List

Actions Available on Each Row

Customers Page-Level Actions

Apply Filters to Refine the View

Available Filters

Perform Bulk Actions

Available Bulk Actions

Related Articles