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Automation actions are the building blocks of effective workflows, allowing you to deliver personalized experiences and drive engagement. In this article, we’ll explore the diverse range of automation actions offered by Gameball, providing detailed insights into their functionalities and implementation.

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Exploring Automation Actions

Automation actions enable you to automate tasks and deliver targeted communications to customers based on specific triggers and conditions.
Automation actions panel
Send customers a customized email once a workflow is triggered or a condition is met. With Gameball, you can craft compelling email messages tailored to your audience, maximizing the impact of your communication efforts.

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How to compose an email

1

Open Email Configuration

Click on Configure Email on the card.
2

Compose the Email Header

From the pop-up window to the side, fill in the email header fields:
  • From Name: the name of your business, or representative.
  • From Email: the email you want to appear in the email header. No need to write the domain here.
  • Domain: pick the email address’s domain. If the domain is not saved on Gameball, click Change domain and add it through Gameball’s Admin Settings.
  • Subject: write a single line appealing for more open rates. Make sure it’s descriptive of the email content.
3

Compose the Email Body

Write the body content of your email.
4

Save

Press Save.

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Sending Test Email

You can send a test email to yourself when using the “Send Email” as an action to a trigger in an automation. Click Send test Message after composing your email to review it before you launch the automation campaign.
Send test email option

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View Sent & Clicked Email Analytics Within Automation

You can view email performance metrics, including Sent and Clicked counts, directly inside each Send Email action node in your automations.
Email analytics showing sent and clicked counts
Each Send Email action node now displays:
  • Emails Sent: the total number of successfully delivered emails (excluding bounces and failures).
  • Emails Clicked: the number of unique customers who clicked the email.
Data refreshes in real-time (or within a few minutes).
Deliver personalized mobile push messages to customers, enhancing engagement and driving action. Gameball enables you to create mobile push notifications that resonate with your audience, driving meaningful interactions with your app or platform.
You need to set up your Firebase integration first to be able to send out Push Notifications.

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How to compose a mobile push

1

Open Push Configuration

Click on Configure Push on the card.
2

Fill in Internal Name

From the pop-up window to the side, fill in the Internal Name (this name does not show to customers through the message).
3

Compose the Message

  • Message title: a short bolded header that grabs the customer’s attention.
  • Write your message here: compose a short line that is straight to the point and persuasive.
4

Save

Press Save.
Send Mobile Push action configuration
Engage customers with targeted web messages delivered directly to their browsers. Whether it’s announcing promotions, providing updates, or delivering personalized recommendations, Gameball allows you to craft compelling web messages that capture attention and drive engagement.

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How to compose a web message

1

Open Message Configuration

Click on Configure Message on the card.
2

Fill in Internal Name

From the pop-up window to the side, fill in the Internal Name (this name does not show to customers through the message).
3

Choose or Upload Message Icon

Select or upload the Message Icon.
4

Compose the Message

  • Message title: a short bolded header that grabs the customer’s attention.
  • Write your message here: compose a short line that is straight to the point and persuasive.
5

Configure Message Redirection

  • Button Text: A few words that describe where this button leads to when clicked on.
  • Redirection URL: insert the link of the page you want the customer to land on when they click on the button.
6

Save

Press Save.
Send Web Message action configuration
Incentivize customer behavior by rewarding them with coupons once a workflow is triggered or a condition is met. With Gameball, you can choose from a drop-down list of existing coupons or create new ones to drive conversions and loyalty.

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How to set up the Reward a Coupon action

1

Add Coupon

Click on Add Coupon on the card.
2

Choose Coupon Type

From the side pop-up, Choose the Coupon Type.
3

Set Advanced Rewards Options

Set up the Advanced Rewards Options.
4

Save

Press Save.
Reward a Coupon action configuration
Motivate customers by rewarding them with a badge once a workflow is triggered or a condition is met. Gameball enables you to choose from a drop-down list of existing badges or create new ones to encourage continuous engagement and progression.

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How to set up the Reward a Badge action

1

Choose Badge

Click on Choose Badge on the card.
2

Select the Badge

From the side pop-up, Choose the badge.
3

Save

Press Save.
Reward a Badge action configuration
Recognize customer achievements by granting them a certain number of points once a workflow is triggered or a condition is met. You can easily specify the number of points to be added and provide a reason for the reward, fostering a sense of accomplishment and motivation.

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How to set up the Add Points action

1

Open Add Points

Click on Add Points on the card.
2

Set Number of Points

From the side pop-up, set the Number of Points.
3

Add the Reason

Add the Reason for the points being added.
4

Save

Press Save.
Add Points action configuration
Maintain balance and fairness by deducting points from customers when necessary. Gameball allows you to specify the number of points to be removed and provide a reason for the deduction, ensuring transparency and accountability in your rewards program.

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How to set up the Deduct Points action

1

Open Deduct Points

Click on Deduct Points on the card.
2

Set Number of Points

From the side pop-up, set the Number of Points.
3

Add the Reason

Add the Reason for the deduction.
4

Save

Press Save.
Deduct Points action configuration
Segment customers effectively by applying specific tags once a workflow is triggered or a condition is met. With Gameball, you can choose from a drop-down list of existing tags to categorize customers based on their behavior, preferences, or characteristics.

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How to set up the Add Tag action

1

Choose Tag

Click on Choose Tag on the card.
2

Select the Tag

From the side pop-up, Select the Tag.
3

Save

Press Save.
Add Tag action configuration
Refine customer segmentation by removing specific tags once a workflow is triggered or a condition is met. Gameball enables you to choose from a drop-down list of existing tags, ensuring that your customer data remains organized and actionable.

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How to set up the Remove Tag action

1

Choose Tag

Click on Choose Tag on the card.
2

Select the Tag

From the side pop-up, Select the Tag.
3

Save

Press Save.
Remove Tag action configuration
Integrate seamlessly with external apps and services by sending customers’ information via webhooks. Gameball allows you to set up webhooks to transfer data securely, enabling real-time communication and synchronization between systems. Learn how to set up the Send Webhook action.
Mastering automation actions is key to unlocking the full potential of your automation campaigns. By leveraging the diverse range of automation actions provided by Gameball, you can create personalized experiences, drive engagement, and achieve your goals effectively.

How to Create an Automated Workflow

Step-by-step guide to building your first automation campaign.

Automation Triggers

Learn about all available triggers that can initiate your automation workflows.

Automation Controls

Learn about conditions and branching logic available in automations.