Types of Communication Campaigns
Emails
Reach customers directly with personalized email messages for promotions, new collections, promo codes, and more.
Web Messages
Pop up timely messages during the customer’s platform journey to upsell, alert, and drive action.
Mobile Push
Send targeted push notifications directly to customers’ mobile devices to boost retention and engagement.
SMS
Deliver fast, high-visibility text messages for time-sensitive promotions, updates, and personalized offers.
Send personalized WhatsApp messages to customers for promotions, loyalty updates, and engagement. Available as an add-on — contact support@gameball.co to enable it.
Emails
Email marketing is a ubiquitous strategy across industries to boost sales, conversion rates, and retention. Unlike other channels, emails are always accessible by customers, ensuring message permanence. Emails are sent to registered customers and guests who have previously made at least one order. Segmentation and triggers enable personalized email delivery based on customer information or actions. Learn how to set up an Email campaign. Gameball also offers pre-designed email templates for quick campaign setup.Web Messages
Web messages enable real-time communication with customers during their platform journey. Ideal for upselling, alerts, and motivating customers to take action or complete and win reward campaigns. Pop-up messages prompt customers to engage with campaigns, daily deals, or offers, driving conversion rates. Customizable triggers ensure the timely delivery of web messages tailored to customer behavior. Learn how to set up a Web Message campaign. Leverage a variety of ready-made web message templates to streamline campaign creation.Mobile Push
Mobile push notifications provide a direct channel to reach customers at any time. Effective for promoting hot deals and encouraging platform revisits to boost customer retention and sales. Configurable triggers allow targeted push notifications based on customer behavior or segments. Learn how to set up a Mobile Push campaign. Leverage a variety of ready-made mobile push notification templates to streamline campaign creation.SMS
SMS campaigns offer a fast and highly effective way to reach customers directly on their mobile devices. With high open rates and immediate visibility, SMS is ideal for time-sensitive promotions, order updates, or important announcements. Messages can be tailored based on customer segments or triggered by specific actions to ensure timely and relevant communication. Learn how to set up an SMS campaign.Creating a New Communication Campaign
1
Navigate to Campaigns
Navigate to the Gameball Dashboard and click on Campaigns.
2
Choose Communication
Choose Communication, then click on the Create Campaign button.
3
Select campaign type
Choose the desired type of campaign if you want to start from scratch: Emails, Mobile Push, Web Messages, or SMS.
4
Or use a template
Or choose from the ready-made templates for each type.
Monthly Contacted Customers (MCC)
MCC stands for Monthly Contacted Customers — the number of unique customers you contact via non-transactional communication in a given month. It is the base unit for measuring your outbound messaging usage. How MCC is counted: If you send a customer 3 push notifications and 2 emails in the same month, they count as 1 MCC — not 5. Only unique customers contacted per month are counted, regardless of how many messages they receive. MCC includes all three outbound channels:
Channel sending limits relative to your MCC quota:
For example, if your plan includes 1,000 MCC, you can send up to 10,000 emails, 100,000 push notifications, or 1,000,000 web messages per month — or any combination across channels.
Shopify plans (PRO and Guru) include a flat email limit of 10,000 emails per billing cycle, independent of MCC. Learn more about tracking email consumption on Shopify.
Filtering Your Communication Campaigns
Use filters to quickly find and manage campaigns in your list.Introduction to Rewards Campaigns
Learn about Gameball’s Rewards Campaigns and how to set up challenges and rewards for customers.
Introduction to Automation Campaigns
Learn about Gameball’s Automation Campaigns to trigger personalized messages and rewards automatically.