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An interactive gamification tool that boosts engagement and brand awareness. Customers play Tic Tac Toe to win and unlock rewards, driving interaction, visibility, and new revenue opportunities.
Tic tac toe preview

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How to Set Up

1

Open Gameball

Log in to your Gameball Admin Dashboard.
2

Add a New Reward Campaign

Click Add Reward Campaign.
3

Select the Template

Select the Tic Tac Toe template.
4

Edit the Campaign Setup

Configure your campaign’s audience, rewards, repeatability, and platform visibility.
5

Set Live

Click Set Live to activate your campaign.

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Campaign Trigger

Customers can access the game through the Badges section in the widget. Tapping the badge redirects them to a screen where they can start playing and trigger the campaign to begin playing. Audience Options:
  • Registered Customers: Customers who have an account on your platform (signed up).
  • Anonymous Customers: Visitors browsing anonymously without providing any contact information or identifiable details (not signed up).
    Visitors can open the game, submit basic information through the lead form, play, and receive rewards, matching the standalone game URL experience. Widget deep links that open a specific game work for guests as well — the widget opens directly into the game screen and allows participation without login.
  • Specific Customers: You can choose a specific selection of customers to participate in this campaign by filtering using segments, tags, or customer attributes.
Repeatability: By default, customers can play once per day. A new opportunity to replay begins at 00:00 AM based on the chosen time zone. All Games campaigns support only the Limit per day/week/etc. Learn more.
Repeatability settings
Platform Visibility: You can choose whether the game campaign is shown on web, mobile, or both, giving you better control over engagement strategies across platforms.
Platform visibility settings
This template uses the standard reward campaign setup. See the Generic Setup Guide for details.

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How It Works for Customers

1

Choose a Block

Customers start by choosing a block to play X on.
2

Win Condition

Three Xs on the same row, column, or diagonal means a win.
3

Game Ends

The game ends when all 3 boxes on the line are won by the customer or the AI, or the time ends.
4

Reward Notification

The customer is notified via the widget or email, depending on your configuration, when they earn a reward. Learn more.

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Customization

You can fully customize each stage of the campaign through dedicated tabs representing the different screens in the flow:
  • Banner
  • Intro / Main Screen
  • Game General Rule:
    • Time Duration: Set how long each game lasts (e.g., 10s, 20s, 60s).
    • Tooltips: Added help text explaining how time and lives impact gameplay.
  • Lead Form (if audience set to Anonymous Customers - Not logged in)
  • Success Screen
  • No Luck Screen
For each screen, you can tailor the following elements:
  • Content: Edit the headlines, descriptions, and call-to-action messages to match your tone and messaging.
Tic tac toe customization

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Important Notes

Customer EligibilityGames in the widget update dynamically based on customer eligibility, ensuring customers only see games they can still participate in.Games are hidden when customers become ineligible.If a customer no longer belongs to the game’s target segment, the game is automatically removed from the widget and won’t reappear unless eligibility is restored.

Set Up a Reward Campaign

Learn the full setup process for creating and launching reward campaigns.

Reward Types in Gameball

Explore the different reward types available in Gameball campaigns.

Notification After Earning a Reward

Configure how customers are notified when they earn a reward.