Skip to main content
Are you looking for the most valuable customer events to track on your e-commerce website using Gameball? Below are six essential examples of events you can track to build a highly engaging, action-based loyalty program.

Understand Customer Events

Learn how customer events are tracked and used within Gameball.

Manage Customer Events

Configure and send custom events to your Gameball loyalty program.

​
Section 1: Standard E-Commerce Events

The following events are the foundation for tracking key customer interactions on your e-commerce website. These events will allow you to build more personalized campaigns, track conversions, and improve customer engagement.
There is no need to send the Order Placed event if you are already using Gameball’s Order API, as the Order Placed event will be fired automatically by Gameball.
  • The suggested keys below are examples. Feel free to modify or add new keys based on your platform’s structure and needs.
  • You can add more event properties as long as you have use cases for them in segmentation, campaigns, or analytics.
  • Performance Optimization Tip: Avoid sending unnecessary events to maintain the best performance for your system.

​
Section 2: Abandoned Cart Checkout Events

To enable abandoned cart campaigns, implement the following events. Note that Add to Cart and Remove from Cart are not needed — instead, use the consolidated events below:
There is no need to send the Order Placed event if you are already using Gameball’s Order API, as the Order Placed event will be fired automatically by Gameball.
You can add more event properties as long as you have use cases for them in segmentation, campaigns, or analytics.

Create and Send Events to Gameball

Configure and dispatch custom events from your platform to Gameball.

Events Log

Review the full history of events received and processed by Gameball.

Event-Based Reward Campaigns

Build reward campaigns triggered by specific customer events.

Automatically Fired Events

See the full list of events Gameball fires automatically across platforms.